Burger King "Have It My Way" Campaign Rejected

I just heard from a close friend of mine that Burger King recently put a stop to the "Have It My Way" campaign. Go to "Have it my way" to read more about it.

I am very familiar with BK's recent and might I ad, quite successful, advertising campaign. The viral videos, commercials, and other impressive ads have obviously shot CP+B into the spotlight as well as BK, but they are missing something.

I think Have it my way is the solution.

No other fast food joint has the capability to do this. I mean, technically you can order a burger any way you want, but being able to customize it at home, give it to your friends, name it, and even have the chance to get your sandwich on the BK menu is a bold and fresh move.

I think they should do. Wake up BK. How can I have it my way if I can't even have it...well...my way